Online and interactive TV gambling will grow tenfold if the government allows the National Lottery to go interactive, it was claimed today.
The takings from on-screen betting will rocket from £47m to £4.3bn by 2006, according to the market analyst, Datamonitor.
“We expect lotteries to come on to interactive platforms – using products such as interactive scratchcards – by 2003,” said Jacob Hayler, a Datamonitor gambling analyst.
Casino gaming is unlikely to move on to interactive television but its popularity is expected to boost online gambling.
At present, 46,000 people use interactive television for gambling. Almost all of this type of betting is on sporting events. By the end of next year, that figure will have grown to more than 2m.